Apple’s latest promotional video, broadcast on its Australian YouTube channel, demonstrates the resilience of the iPhone 15 when subjected to an unexpected avian onslaught. A woman, while cycling in a park, is disrupted by an aggressive bird, leading to her losing her grip and the iPhone 15 taking a tumble. The device is subjected to splashes of mud and abrasive gravel during its fall.
Unaffected by the Fall
Despite the dramatic incident, the woman inspects her iPhone 15 only to find it without any damage, showcasing the robustness of the device. Apple’s campaign confidently reassures consumers with its slogan, “Relax, it’s iPhone,” emphasizing the phone’s durability.
Marketing Durability Wisely
This advertisement is part of a series where iPhones are depicted surviving various quirky scenarios. However, these demonstrations typically involve the iPhone landing on softer surfaces like grass or mud rather than hard concrete, likely to avoid potential accusations of deceptive marketing from customers whose devices do not withstand similar impacts on harder surfaces.
Apple has consistently highlighted its Ceramic Shield technology in its marketing campaigns, which has been integral to the enhanced durability of the iPhone 15 series. While the display of the iPhone 15 Pro may be more prone to scratches, the likelihood of it cracking is significantly reduced, thanks to the advancements in nanocrystal technology by Apple.
Despite the iPhone’s composition of breakable glass, consumers can feel a degree of confidence in the device’s ability to resist most accidental drops. Apple’s marketing strategy has recently shifted to promote the standard iPhone 15 models, focusing on their remarkable battery life and the protective Ceramic Shield, while the Pro models are advertised for their professional features, such as cutting-edge cameras and recording capabilities.
