Bilgesu Erdem
Apple is taking unprecedented steps in preparing for the Vision Pro headset’s launch. Staff from various retail locations have received an invitation to a “product training event” in Cupertino, California, slated for early 2024. This move is unlike Apple’s typical product launches. It signifies the complexity and significance of the Vision Pro to the company.
The primary aim of this event is to ensure that a select group from each Apple store becomes proficient in the Vision Pro’s functionalities and selling intricacies. After the training, these staff members will return to their respective stores to impart their knowledge to their colleagues. It seems Apple is emphasizing hands-on, in-person training to ensure a smooth product launch.
Vision Pro’s Launch Intricacies
The Vision Pro is being dubbed the most sophisticated launch in Apple’s timeline. This isn’t just because of its advanced features, but also due to the customizable nature of the product. Apple plans to assemble the Vision Pro headset in-store, allowing customers to select their preferred headbands, light seals, and even prescription lenses.
Major Apple retail locations are set to have exclusive Vision Pro trial zones, while other stores will get limited units. Despite the preparations, the exact sale date remains elusive. However, the word “early” in 2024 keeps expectations in check.
New Endeavors in AI and Product Line
Apple’s commitment to innovation isn’t just limited to its products. The tech giant is also delving deep into generative AI. Under the guidance of Apple’s Giannandrea, the company aims to introduce a more intelligent version of Siri. This advanced Siri might be part of Apple’s ecosystem as early as next year, but the complete rollout across all products might take a tad longer.
Parallelly, the software engineering team, led by Federighi, is working on integrating AI into the upcoming iOS. This includes leveraging the company’s large language model (LLM) to enhance Siri and the Messages app’s functionalities. Developers could also soon find generative AI tools in Xcode, facilitating quicker app development.
The Expansion of AI across Apps
Apple isn’t holding back on integrating AI across its app suite. The focus isn’t just on consumer-facing apps but also on productivity tools. Apple Music might soon sport AI-driven playlists, while apps like Pages could have generative AI-assisted writing capabilities. The ultimate goal seems to be making Apple’s software suite smarter and more intuitive.
Apple’s innovative streak continues to reshape its product and software landscape. The Vision Pro’s impending launch and the deeper AI integration indicate that Apple’s quest for excellence remains undeterred. While competitors like Microsoft have already introduced similar features, Apple’s unique approach always manages to create a buzz. The tech community and consumers alike eagerly await what Apple has in store for 2024.
