NEWS LINKER
As technology companies race ahead in the world of virtual reality (VR) and mixed reality, two industry giants, Apple and Meta, emerge as contenders in a field promising groundbreaking experiences. But while both are invested in creating the next game-changing device, their pathways and challenges differ significantly.
Apple’s Foray into VR: Vision Pro
Apple, known for its innovative breakthroughs, is set to launch its first-ever VR headset, the Vision Pro, in 2023. Boasting high-end features such as micro-OLED displays, an in-house M2 chip, and cameras enabling mixed reality, it seems poised to offer something special. However, current testers indicate that the Vision Pro may have its Achilles’ heel โ it’s considerably bulky, causing discomfort during extended use. Apple is now faced with the task of lightening and resizing its device while also addressing the needs of prescription lens wearers.
Meta’s Quest: Pioneering and Evolving
Meta, already a recognizable name in the VR world, is gearing up to release the Quest 3 headset. With a price set at $500, it promises enhanced performance and a sleeker design than its predecessor. However, the challenge for Meta is the device’s cost. Their remedy? Introducing a cost-efficient, controller-free entry-level headset guided by hand gestures.
This potential cost-cutter could see prices plummeting below $200. Still, Meta’s decision might sacrifice some of the device’s functionality. Meanwhile, after the Quest Pro’s flop, plans are in motion for a superior replacement, further cementing Meta’s commitment to VR.
Comparing Approaches
Apple’s pause on its AR glasses project last year hints at their meticulous approach, ensuring that technology maturity aligns with their vision. In contrast, Meta, while already having made a mark in the VR space, acknowledges Apple’s potential disruptive power in the industry. A sentiment echoed by a Meta insider describes the current atmosphere as being in the “afraid of Apple” phase.
As VR and AR technologies gain traction, the battle between Apple and Meta will undoubtedly reshape the landscape of immersive devices. Both companies have showcased their strengths and acknowledge the areas that need refinement. With time, the industry will witness which titan’s vision aligns most with consumer needs and desires. The coming months promise not only advancements in technology but also a gripping narrative of competition and innovation.
