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Samsung considers discounts on 2nm technology and expands self-repair program

In a bold move to stay ahead in the semiconductor industry, Samsung is considering offering discounts on its upcoming 2nm technology to rival the market dominance of TSMC. This strategy emerges as Samsung navigates low yield issues with its 3nm GAA process, a stumbling block that has previously cost them orders from Qualcomm. With the Snapdragon 8 Gen 4 slated to be produced exclusively by TSMC, Samsung’s 3nm technology continues to face significant yield challenges, which need to be overcome to entice major clients like Qualcomm.

Samsung’s pioneering adoption of the gate-all-around architecture in its 3nm process is commendable. However, the focus on improving yields is crucial for Samsung’s competitiveness, especially as it contemplates reducing prices for its 2nm wafers. The potential discount strategy for 2nm technology is aimed at loosening TSMC’s stronghold in the market. However, Samsung’s success hinges on not just competitive pricing but also on enhancing the yields of its cutting-edge technologies.

In the consumer electronics realm, Samsung is expanding its self-repair program to include its latest foldable phones – the Galaxy Z Flip 5 and Galaxy Z Fold 5. This initiative, part of a broader trend towards more sustainable and user-friendly technology, allows users to repair their devices independently, marking a significant step towards empowering consumers. The addition of Galaxy A series devices to this program further emphasizes Samsung’s commitment to this user-centric approach.

Image Source: Samsung

The expansion of Samsung’s self-repair service to new regions within Europe and South Korea reflects a growing emphasis on consumer autonomy in device maintenance. This move not only aligns with environmental sustainability efforts but also caters to the evolving needs and skills of tech-savvy consumers. The availability of repair parts and instructional resources bolsters this initiative, though it’s acknowledged that repairing foldable phones might present a steep learning curve for some users.

Samsung’s dual focus on semiconductor innovation and enhancing consumer repair options illustrates its agile response to market demands and technological challenges. While the path ahead in chip manufacturing may be fraught with yield-related hurdles, Samsung’s strategy in offering discounts for its 2nm technology could potentially reshape the competitive landscape. Concurrently, its expansion of the self-repair program signals a shift towards greater consumer empowerment and sustainability in the electronics industry.

Samsung’s current strategies in both semiconductor manufacturing and consumer repairs demonstrate a nuanced understanding of market dynamics and consumer expectations. The success of these initiatives will not only shape Samsung’s future but also influence broader industry trends in technology development and consumer services.

Bilgesu Erdem
Bilgesu Erdem
Bilgesu graduated from Ankara University, Faculty of Communication, Department of Radio, Television and Cinema. After working as a reporter for various television channels and a newspaper, Bilgesu is currently working as a content editor at Newslinker. She loves technology and animals.