Bilgesu Erdem
Satellite radio giant SiriusXM is undergoing a major transformation, introducing a revamped streaming app, a new logo, a lower-priced streaming plan, and an expanded lineup of channels and shows. These changes are aimed at helping the company attract new listeners and expand its reach beyond its traditional satellite radio roots.
The new SiriusXM streaming app, available on iOS, Android, and Amazon Fire devices starting December 14, is designed to provide a more personalized and user-friendly experience. It features a new “For You” page that recommends content based on listening habits, improved search capabilities, and a host of other enhancements.
Along with the new app, SiriusXM is introducing a new lower-priced streaming plan called Streaming All Access for $9.99 per month. This plan is a dollar cheaper than the company’s current all-inclusive streaming-only plan.
In addition to the new app and pricing, SiriusXM is also expanding its lineup of channels and shows with the addition of content from popular podcasters and musicians. This includes a new channel curated by Ashley Flowers, the founder of the true crime podcast Crime Junkie, and guest DJ channel takeovers from artists like Olivia Rodrigo, Cardi B, and Luke Combs.
These changes are part of a broader effort by SiriusXM to adapt to the changing media landscape. With more and more people listening to audio content online, the company is shifting its focus to streaming and expanding its offerings to appeal to a wider audience.
The new app, lower-priced plan, and expanded programming are all significant steps in SiriusXM’s transformation. The company is betting that these changes will help it attract new listeners, retain existing subscribers, and grow its business in the years to come.
