Tesla has unveiled its latest alcoholic beverage offering, a new Mezcal tequila, priced at $450 and available for purchase on its website. Significantly, the new product comes in a lightning bolt-shaped bottle, continuing a design that has become synonymous with Tesla’s previous tequila release. This new launch caters to the strong demand from Tesla’s devoted fan base, many of whom have eagerly awaited another unique product from the electric vehicle manufacturer.
Mezcal is a distilled alcoholic beverage made from various types of agave, primarily produced in Oaxaca, Mexico. It features a smoky flavor, distinguishing it from other types of tequila. The new Tesla Mezcal blends native Espadín and Bicuishe agaves, resulting in a spirit that combines floral, citrus, and green apple notes, with a delicate smokiness and a smooth finish. Tesla first ventured into the tequila market in 2020 with its original Tesla Tequila.
Tesla’s first tequila released in 2020 also featured distinctive packaging but was an añejo tequila, aged and less smoky compared to the new Mezcal offering. The previous tequila sold out quickly, showing the high demand among Tesla enthusiasts. In contrast, the new Mezcal release aims to offer a different tasting experience while maintaining the exclusive and collectible nature of the product.
Comparing this new release to other news about Tesla’s ventures into non-automotive products reveals a pattern of success in generating excitement and demand. Tesla’s branding and high-profile CEO, Elon Musk, have often been key factors in the sales performance of these products. The new Mezcal release continues this trend, indicating the company’s strategy to diversify its brand while maintaining strong consumer interest.
Product Details
Tesla describes its new Mezcal as featuring a complex flavor profile, with floral and spicy notes complemented by earthy aromas and hints of lime and green apple. The beverage ends with a balanced yet strong mouthfeel, marked by light bitter notes. This Mezcal is handled by Nosotros Tequila & Mezcal and orders are managed by Speakeasy Co. The product is available in numerous states across the U.S., including California, Texas, New York, and others.
Notable Insights
– Tesla’s new Mezcal is priced at $450 and sold in a lightning bolt-shaped bottle.
– The Mezcal features a blend of native Espadín and Bicuishe agaves.
– The product is available for purchase in over 30 U.S. states.
The new Tesla Mezcal continues to appeal to both collectors and tequila enthusiasts, highlighting Tesla’s ability to create desirable and unique products outside its core automotive industry. While some fans may purchase the Mezcal as a collector’s item, others will appreciate the distinct flavors and sophisticated blending process. This product not only broadens Tesla’s product range but also showcases its ability to innovate in various markets.
Overall, Tesla’s foray into Mezcal tequila marks another successful venture into lifestyle products. The company’s branding and unique product offerings continue to generate substantial interest and sales. Consumers and collectors alike remain eager for Tesla’s next innovative release, reinforcing the brand’s strong market presence and diversified portfolio.
- Tesla unveiled a new Mezcal tequila for $450.
- The Mezcal features a blend of native Espadín and Bicuishe agaves.
- The product is available in over 30 U.S. states.
