Tesla has unveiled its latest referral program, aiming to incentivize both new and existing customers through direct financial rewards. The updated scheme replaces the previous referral system, which the company discontinued earlier this year. The new structure seeks to streamline the rewards process and make it more appealing to a broader range of customers.
Earlier versions of Tesla’s referral program had undergone multiple revisions, primarily focusing on a credit-based reward system. This older model enabled referrers to accumulate points that could be exchanged for Tesla products and services. In contrast, the newly launched program offers immediate, tangible rewards in the form of monetary discounts and gift cards, potentially simplifying the engagement process for participants.
New Referral System Details
On Saturday, Tesla launched the new referral program via its mobile app. The revised program eliminates referral credits, replacing them with gift cards redeemable for products such as merchandise and Supercharging services. The first ten individuals to use a person’s referral link will receive a $1,000 discount on the purchase of a new Tesla vehicle. Referrers, in turn, will earn $500 that can be used towards Supercharging, merchandise, service payments, or even a new car.
Users can access the new referral program through Tesla’s mobile app v4.36.1. More details about the referral process are available on Tesla’s official website. Additionally, those who purchase through a referral link will get a chance to attend upcoming Tesla events, adding an experiential reward to the financial incentives.
Company Statements and Future Plans
Earn $500 by giving anyone $1000 off a new Tesla
Elon Musk had indicated earlier this year that Tesla was working on a new referral program, while also addressing the cost implications of such schemes. During the company’s Annual Shareholders Meeting in June, Musk affirmed that the referral program would be revisited to assess its impact on car prices and customer benefits. The overhaul aims to strike a balance between incentivizing referrals and maintaining competitive pricing.
The previous referral program allowed customers to earn 7,500 credits per referral, down from an earlier offer of 10,000 credits. These credits could be redeemed for various Tesla-related services and products. Over the years, Tesla frequently adjusted the benefits to better align with market conditions and customer feedback.
The new referral program’s emphasis on direct financial rewards marks a shift from the credit-based system, possibly making it more attractive to potential buyers and referrers. As Tesla continues to innovate its marketing strategies, the success of this new program will likely influence future approaches.
