ZA/UM Studio has launched a new piece of merchandise for fans of their acclaimed game, Disco Elysium. The Eternal Carrier plastic bag, priced at €159, stands out due to its high-end materials and unique design inspired by the game’s aesthetic. This move reflects the studio’s ongoing efforts to monetize its popular title through exclusive merchandise offerings.
In previous merchandise releases, ZA/UM focused on apparel crafted by skilled artisans, such as the jackets based on the character Kim Kitsuragi. The introduction of a high-priced plastic bag marks a shift in their merchandising strategy, potentially aiming to capitalize on the game’s dedicated fanbase by offering exclusive and durable items.
What Features Make the Eternal Carrier Bag Stand Out?
The Eternal Carrier is constructed from Dyneema® composite fabric, renowned for being up to 15 times stronger than steel on a weight-for-weight basis. ZA/UM Atelier describes the bag as “exceptionally lightweight yet incredibly tough,” making it a durable accessory for fans. The design is available in FALN and Frittte liveries, adding a unique visual element connected to the game’s universe.
How Have Fans and the Community Reacted?
The response from the Disco Elysium community has been largely negative, with many criticizing the high price point. A Reddit user expressed frustration by stating,
“This is the level of greed they talk about in the Bible.”
Others have echoed sentiments of skepticism, questioning the value of such an expensive plastic bag compared to more traditionally crafted merchandise.
What Are the Implications for ZA/UM’s Brand Image?
The introduction of a €159 plastic bag has sparked discussions about ZA/UM’s direction and relationship with its fanbase. Some view the move as a cynical cash-in, reducing a beloved game’s emotional value to a high-priced commodity. Additionally, ongoing issues within ZA/UM, including departures of key creative figures, may influence how the merchandise is perceived in the broader context of the studio’s reputation.
The launch of the Eternal Carrier bag illustrates ZA/UM’s commitment to expanding their product range, albeit in ways that may not resonate with all fans. Balancing exclusivity with accessibility remains a challenge, as the studio navigates fan expectations and their own commercial goals. The long-term success of such high-priced items will likely depend on continued support for Disco Elysium and the perceived value of its merchandise offerings.
- ZA/UM releases a high-priced Dyneema® bag for Disco Elysium fans.
- Fans criticize the €159 cost, questioning its value.
- The move may impact ZA/UM’s brand reputation.
