As robotics technology rapidly spreads through manufacturing, agriculture, and logistics, industry professionals are searching for effective ways to expand small robotic fleets into operations involving millions of units. This year’s RoboBusiness 2025 conference in Santa Clara aims to bring clarity to these issues with a panel titled “Scaling Robot Deployments: from 5 to 5M.” Attendees will hear directly from executives of leading companies such as Bear Robotics, Formic, InOrbit, Robotic Crew, and Agtonomy. Over the course of two days, more than 60 speakers, workshops, and opportunities for hands-on experiences are set to provide a comprehensive view of what it truly takes to manage robots at scale. Many participants expect candid discussions about recurring challenges, practical solutions, and what successful scaling looks like in practice.
Conversations around scaling robotics have shifted over time. Reports from previous years show a major emphasis on technical breakthroughs and hardware innovations, whereas more recent articles stress the significance of operational management, workforce development, and executive backing. The 2025 event’s approach to balancing these elements suggests that the sector is maturing and focusing on holistic strategies rather than only technical achievements. Expert commentary now routinely covers process efficiency, team training, and global orchestration to address the complexities of mass deployment. This marks a contrast with past industry events, which tended to highlight new robot launches over operational lessons learned.
What lessons do industry leaders bring to RoboBusiness?
The upcoming panel will feature practical insights from executives experienced in the challenges and opportunities of scaling robot deployments. Jordan Bryan of Bear Robotics has overseen significant growth, reporting,
“We grew our monthly active robots by 25 times and grew our monthly active locations by 33 times.”
Saman Farid, CEO of Formic, will focus on how robotics-as-a-service is breaking down financial and operational barriers for U.S. manufacturers, facilitating access to automation for businesses facing labor shortages and productivity demands.
How do company leaders address both technical and human factors?
Panelists will discuss strategies beyond hardware and code, tackling areas such as employee training, role adaptation, and the need for strong executive support. Florian Pestoni of InOrbit emphasizes operational orchestration and global partnerships for scaling robot operations, and Richard Petrazzini of Robotic Crew demonstrates the role of AI-driven products in diverse business applications. Joe Wieciek of Agtonomy will draw from his experience turning prototypes into fully functional, real-world robot fleets, highlighting the importance of quality assurance throughout the scaling process.
What can attendees expect from RoboBusiness 2025?
The conference offers more than just technical sessions; with over 100 exhibitors, a startup workshop, and the Pitchfire competition, it aims to foster networking and practical skill development. This year’s co-location with DeviceTalks West strengthens its ties to the medical technology field, attracting professionals from a wide spectrum of backgrounds. Sessions are expected to tackle persistent industry hurdles—like maintaining operational efficiency and system resilience—while offering access to the latest tools and resources for robotic development and deployment.
Event organizers describe RoboBusiness as a key opportunity for learning and networking in the robotics sector. Florian Pestoni of InOrbit shared his expectations for the panel, stating,
“We want to have an honest discussion about successes, setbacks, and the continuous process of making robots deliver value at scale.”
By building on hard-earned lessons, the event seeks to move companies past the proof-of-concept stage to achieving sustainable, scalable operations.
Scaling robot deployments is a multi-layered challenge, blending technological innovation, human resources management, and deep operational insight. The emphasis on both strategy and execution promises attendees practical advice they can use to expand their own robot fleets responsibly. Drawing lessons from different industries, participants can expect to learn about not only the technical infrastructure required for scale, but also how to prepare teams and organizations for the evolving demands of automation. Examining the latest real-world examples and drawing direct comparisons, RoboBusiness 2025 serves as both a meeting ground for industry veterans and a learning platform for newcomers seeking actionable steps to grow in this dynamic field.
