Avery Dennison and Wiliot are intensifying their collaboration, aiming to reshape supply chain visibility by integrating low-cost, battery-free IoT Bluetooth-enabled sensors into mainstream logistics solutions. Enterprises have faced ongoing challenges around real-time asset monitoring, persistent supply chain disruptions, and escalating demand for traceability across markets including food, pharmaceuticals, and retail. This partnership brings Wiliot’s ambient IoT technology together with Avery Dennison’s expertise in intelligent labeling, promising broader adoption through comprehensive manufacturing, design, and global commercial reach. Industry experts see such partnerships as part of a broader move by major companies to link digital and physical assets for continuous oversight and automation. As new regulations and sustainability requirements increase, the ability to monitor conditions like temperature and handling has become essential for many global brands.
Earlier collaborations between Avery Dennison and Wiliot focused on introducing small-scale applications of ambient IoT, such as waste reduction and perishable goods monitoring trials. Some trials had limitations in sensor scalability and interoperability with existing supply chain systems. Today’s renewed commitment involves Avery Dennison manufacturing next-generation sensors with a smaller chip design and simpler inlay, addressing earlier concerns about performance and cost. The sensors’ battery-free operation and utilization of standard Bluetooth Low Energy infrastructure aim to make widespread, continuous tracking feasible and cost-effective in comparison to other sensor-dependent solutions. The expansion also marks Avery Dennison’s move to fully integrate Wiliot solutions into its broader product suite, reflecting a stronger commercial strategy and enhanced product support than in initial pilot phases.
What Drives the Demand for Ambient IoT Solutions?
Real-time, low-cost visibility has become a critical asset for global supply chains across industries. Enterprises increasingly seek granular data on how goods are stored, transported, and handled, striving to reduce waste and respond more rapidly to disruptions. By embedding Wiliot’s IoT sensors—now produced at scale—Avery Dennison intends to make continuous monitoring accessible across food, logistics, and healthcare verticals, among others. Performance improvements and reduced cost per unit foster a practical foundation for these sensors to be deployed widely.
How Do Avery Dennison and Wiliot Approach Technology Integration?
Avery Dennison has incorporated Wiliot’s sensors into its Intelligent Labels portfolio and atma.io connected product cloud, combining robust R&D resources with commercial partnerships. The streamlined architecture of the new sensors allows data collection on location, temperature, and other environmental factors without altering existing workflows. Francisco Melo, President of Solutions Group at Avery Dennison, explained,
“Ambient IoT is emerging as a foundational layer of digital infrastructure – providing real-time, context-rich visibility into the movement, condition, and handling of goods at scale.”
The enhanced partnership supports global brands as they work toward supply chain automation and end-to-end traceability.
What Opportunities and Challenges Lie Ahead?
Scalability and integration remain focal areas as demand rises for sensors that can track assets throughout complex supply chains. The battery-free, BLE-enabled design allows these sensors to interact with everyday devices like smartphones, broadening potential applications. Speaking on ambitions for expansion, Tal Tamir, CEO and co-founder of Wiliot, remarked,
“With Avery Dennison’s expanded support, Wiliot is now positioned to meet global demand with the speed, scale, and infrastructure required for widespread adoption.”
While adoption is increasing, challenges could arise from interoperability with legacy systems or varying regional infrastructure; however, both companies are leveraging existing partnerships to facilitate smoother deployment.
The partnership between Avery Dennison and Wiliot reflects growing recognition of the value in embedding low-cost, passive sensors across supply chains to provide persistent, actionable insights. Organizations considering such technologies should assess deployment conditions, such as BLE compatibility and alignment with material flow. As more brands opt for continuous condition monitoring—fueled by regulatory, sustainability, and efficiency pressures—collaborations like this serve as templates for industry-wide adoption. Cost concerns, device availability, and infrastructure adaptation are still factors to monitor, but advancements in sensor design and manufacturing scale offer practical pathways to broader IoT deployment. Businesses aiming for resilient, responsive supply chains may benefit from evaluating how ambient IoT devices fit with their traceability and automation strategies.
