A familiar name in digital writing assistance is moving in a new direction. Grammarly, which has been recognized for its grammar and spelling tools since 2009, is now rebranding itself as Superhuman. The company seeks to reflect a wider vision beyond its core writing assistant product as it grows its range of artificial intelligence-driven offerings. Under the guidance of Shishir Mehrotra, who assumed the role of CEO in early 2025, this shift arrives at a time when productivity software increasingly incorporates A.I. into daily workflows. The aim is to serve individuals and organizations with tools that extend far beyond checking for misplaced commas or typos.
Superhuman’s new direction stands in contrast to Grammarly’s earlier strategy, which had focused mainly on evolving language support and writing enhancement features. Compared with previous expansions—such as adding plagiarism detection and multilingual tools—this transition also includes portfolio consolidation, with Superhuman encompassing acquired brands like Coda and Superhuman Mail. Initially, previous rebrands in the sector, like Facebook’s move to Meta or Google’s birth of Alphabet, prompted mixed user reactions and debates about potential identity loss or dilution of brand trust. However, the gradual retention of the Grammarly product name and broader communication of the brand’s mission signal a more inclusive and measured approach this time around.
Why is Grammarly Changing its Name?
The rebranding arises from the need to align the company’s name with its diverse catalog of products. Shishir Mehrotra, CEO of the newly named Superhuman, emphasized the evolving scope:
“It was very important for the company to have a broader name because we cover so much more ground than we used to,”
The switch aims to prepare Superhuman for future extensions of their offerings, ranging from writing assistance to A.I.-driven productivity solutions.
What New Products Does Superhuman Introduce?
The current product lineup under Superhuman includes the original Grammarly writing tool, Coda for collaboration, Superhuman Mail, and the recent addition—Superhuman Go. The latter is an artificial intelligence assistant designed to unify and streamline user workflows across more than 100 applications, integrating documents, email, meetings, and chat. By partnering with industry experts such as Kim Scott, the company is able to offer specialized “agents,” including a Radical Candor agent to foster more effective, considerate workplace communication. Superhuman Go is positioned as a flexible agent capable of providing both technical and interpersonal support in various contexts.
How Will Users Experience Superhuman’s New Approach?
Superhuman’s tools are intended to boost human productivity while maintaining user agency. According to Mehrotra, human creativity and control remain central:
“We assist you in many different ways, but at the end of the day, you actually publish the article, you post the blog, you submit the essay,”
The company is extending its reach into sectors like education, as shown by Arizona State University implementing Superhuman Go to offer unified support for students and faculty using various digital tools.
Superhuman is approaching A.I. integration by focusing on tools that can be used directly within users’ existing environments. The goal is to make artificial intelligence accessible without requiring users to learn new programs or switch between platforms. As other A.I. productivity platforms concentrate on becoming distinct products or destinations, Superhuman aims to act as a complementary layer over current systems and processes, which could make adoption smoother for individuals and institutions wary of workflow disruptions. Careful product differentiation—such as maintaining the Grammarly product name for its well-known writing tool—may help lessen confusion during the transition and retain user loyalty.
Digital communication and productivity platforms are in flux, and brand identity plays a significant role when companies broaden their missions. For users, the proliferation of AI tools can lead to fragmentation, making platform integration a key selling point. Superhuman’s approach of serving as an overlay across popular apps seeks to address these challenges, potentially increasing convenience and accessibility. As artificial intelligence continues to impact both educational settings and professional environments, retaining familiar product labels while expanding capabilities is likely to be crucial for trust, adoption, and efficient collaboration in multi-tool ecosystems.
