Garmin is setting the stage for a strategic entry into the biometric wearables market, potentially expanding its portfolio with a new device to rival the popular Whoop band. This anticipated launch draws attention from both fitness enthusiasts and the technology sector, as users look for more advanced tracking solutions for activity, recovery, and wellbeing. While information about the design is limited, expectations around the new Garmin device reflect the growing demand for discreet, screenless wearables. Observers are keen to see whether Garmin’s solution will focus on subscription-based services or one-time purchases, which has been a significant distinction between different brands in the current market. The company’s move signals ongoing growth in wearable technology, with more brands seeking to innovate and differentiate their offerings.
Earlier reports about Garmin’s plans primarily focused on upgrades to existing smartwatch lines, such as the Fenix and Forerunner series, rather than a fresh approach to wearables without screens. Market watchers have noted that while Garmin has included health tracking features in its watches for years, few details have been available regarding a direct competitor to the Whoop band. At the same time, Whoop’s reliance on a subscription model set it apart from most of Garmin’s previous devices. Garmin’s purported shift toward developing a minimal, possibly subscription-supported band, indicates a broader move within the industry toward continuously monitoring user health metrics in a less intrusive form.
Why Is Garmin Targeting Screen-Free Wearables?
Garmin appears to be responding to user demand for lower-profile devices that prioritize constant biometric monitoring without the distractions of notifications and apps. The Whoop band’s success demonstrated significant market interest in screen-free tracking, focusing purely on analytics for sleep, recovery, and strain.
How Might Garmin’s Approach Differ from Competitors?
While Whoop users subscribe for access to analytics and data insights, Garmin’s current devices are typically sold outright, with health features included without ongoing fees. This raises questions about whether the upcoming Garmin offering will follow a similar recurring payment structure, or persist with its one-time purchase philosophy. When asked about potential changes in its business model, Garmin stated,
“We are always evaluating new approaches to meet the evolving needs of our customers.”
What Are Garmin’s Goals with This Prospective Device?
With a likely release before 2026, Garmin intends to address the segment of users looking for less obtrusive wearables with a focus on wellness and activity data over generalized smartwatch functions. While the company has not yet confirmed full details, a spokesperson explained,
“Our aim is to provide products that empower decision-making and encourage healthy habits.”
This aligns with Garmin’s established interest in fitness and health technology, while also introducing new competition to the growing biometric band market.
The arrival of a Garmin device similar to the Whoop band would provide consumers with more options in the minimalist wearable segment. Those interested in ongoing, detailed health tracking without the extra features of smartwatches may benefit from increased competition driving both innovation and affordability. Differences in payment structures—whether Garmin will implement a subscription, stick with single-purchase pricing, or offer a hybrid—will likely influence the adoption and appeal of the device to various users. Keeping an eye on the evolution of wearables, consumers should watch how Garmin leverages its design expertise to compete in a market where convenience and continuous data remain top priorities.
