A new chapter has begun for Anchor Point, as the studio officially separates from its parent company NetEase and sets out on its own within the competitive gaming industry. The decision was confirmed by Anchor Point CEO Paul Ehreth, who assured the community of the team’s optimism about the shift. Having once operated under NetEase’s guidance since its founding last year, the studio is preparing to redefine its identity and creative direction away from corporate oversight. The move injects fresh uncertainties, and also opportunities, as Anchor Point navigates the landscape of independent game development.
Earlier reports regarding NetEase’s engagement with western studios described a strategy of aggressive expansion followed by abrupt retractions. Several other studios experienced closure or restructuring, with some attempting to relaunch independently but often facing leadership changes or resource challenges. Anchor Point’s break, however, keeps its executive leadership intact, distinguishing it from some of NetEase’s previous studio departures. The pattern highlights the volatility present in publisher-developer relationships, particularly for studios striving to maintain creative control while relying on significant funding from larger corporations.
What Prompted Anchor Point’s Decision?
Anchor Point’s leadership cited a mutual agreement and a drive for sharper creative autonomy as core reasons for parting ways with NetEase. CEO Paul Ehreth expressed the team’s approach to this transition, stating,
“We will be transitioning to operate as an independent studio. This is a significant change for us, but one that we’re approaching with optimism, clarity, and excitement for what’s ahead.”
The choice reflects a broader desire to focus their energies on original game development for PC and console audiences, away from earlier constraints imposed by corporate priorities.
How Does the Studio Plan to Move Forward?
With independence, Anchor Point is now opening conversations with potential new investors and strategic partners. Ehreth emphasized the dedication of the team to their project, mentioning,
“As an independent studio, we have the opportunity to focus our vision even more sharply and pursue new partnerships that align with our creative ambitions.”
These efforts aim to secure financial stability without sacrificing the core vision of the team. Their commitment to action-adventure game development remains unchanged, although they now have to navigate resource acquisition independently.
Is There Lasting Tension Between Anchor Point and NetEase?
Despite the split, public statements signal that Anchor Point harbors no resentment toward NetEase. Ehreth publicly acknowledged the resources and opportunities NetEase provided, expressing appreciation for their earlier support. Maintaining this professional civility serves a dual purpose: it reassures future partners and protects the studio’s reputation during a sensitive phase of transition. Both parties appear to be pursuing their respective goals without publicized conflict.
Shifting from publisher-funded structures to self-directed studios is a complex process marked by uncertainties and the need for new alliances. Anchor Point’s journey demonstrates the delicate balance between creative freedom and financial backing in the gaming sector, especially as other NetEase-affiliated studios have faced more turbulent outcomes. The retention of Anchor Point’s founding leadership may help establish stability as they court investors and refocus creatively. Prospective partners will assess the studio’s track record, vision, and capacity for adaptation as it seeks to grow outside the NetEase ecosystem. Developers and investors alike can draw lessons from this transition: diversifying funding sources and maintaining adaptable strategies may ultimately safeguard creative ambitions and operational continuity as market conditions shift.
