Google has recently hinted at a new addition to its Pixel 8 lineup, with a “minty fresh” color option set to be unveiled later in the month. This announcement has not specified whether the new shade will be available for the Pixel 8, Pixel 8 Pro, or both models. A countdown, along with a promotional animation, has been displayed on the Google Store, suggesting an imminent reveal of the new color variant.
Anticipation Builds for New Shade
The teaser showcases a Pixel 8 Pro transitioning hues under strokes of light green, despite an ambiguity in the promotional materials regarding the exact model receiving the new color. Consumers are poised to discover which device will be refreshed with the new look when the countdown concludes on Thursday, January 25.
Current Palette and Potential Changes
Presently, the Pixel 8 and Pixel 8 Pro are available in three colors each, with a common Obsidian (black) option. The introduction of a new color is not expected to bring any other changes to the devices, although a corresponding case might also be released. This strategy of adding new colors is a common tactic used by smartphone manufacturers to revive interest in their products.
The Pixel 8 series was originally launched at the end of October 2023, and this new color launch follows a trend where companies, including Apple and Samsung, have introduced new hues for their devices well after the initial release, to sustain consumer excitement and sales momentum.
