The ‘Masters of the Air’ series has set a new record for Apple TV+ by attracting more viewers on its opening weekend than any previous show during its entire first season. Despite Apple’s decision not to disclose specific viewership numbers, it confirmed that the series surpassed established hits such as ‘The Morning Show’ and ‘Severance’. The narrative centers on the harrowing exploits of the 100th Bomb Group, which undertook perilous missions over Nazi Germany during World War II.
Global Engagement and Built-in Fanbase
Following the release of the ‘Masters of the Air’, the platform experienced a significant 65 percent surge in global viewership compared to the previous week. Additionally, it saw substantial growth in viewership across more than 100 regions worldwide. With ‘Band of Brothers’ and ‘The Pacific’ as its predecessors, ‘Masters of the Air’ entered the streaming wars with a pre-existing fanbase eagerly awaiting its release.
Production Pedigree and Release Schedule
The series boasts a high-profile production team, with Steven Spielberg and Tom Hanks as executive producers, both of whom have a successful history with the companion series. ‘Masters of the Air’ premiered on January 26 and has been releasing new episodes on a weekly basis. The finale is scheduled to be broadcasted on March 15.
