BeReal, the social media platform celebrated for capturing genuine life moments, has introduced a significant update called RealPeople and RealBrands. This new feature allows celebrities and companies to establish official profiles, enabling actors, musicians, and athletes to present their unscripted, unedited lives to the public.
Introducing RealPeople and RealBrands
The implementation of RealPeople and RealBrands, set to go live on February 6, aims to provide users with an intimate view of prominent figures away from the limelight. By following these accounts, users, now referred to as RealFans, can interact with and tag these personalities and brands in their posts, which may then be reshared by the account holders themselves.
Authenticity Remains the Core
Despite this shift, BeReal maintains its commitment to authenticity, encouraging official account holders to post spontaneously and without filters. The company’s goal is to forge a world that values genuine connections and celebrates the unpolished, real-life moments that define human experience.
BeReal has already attracted a number of celebrities and brands, including Billie Eilish, Jimmy Fallon, Chipotle, and NBA personalities, though it remains tight-lipped about the new faces joining with the RealPeople and RealBrands feature. The platform invites potential candidates to apply for an official account, with the selection process available through the app’s timeline.
For those interested in becoming verified on BeReal, a simple application process is outlined within the app. The app continues to be freely accessible on the App Store, inviting more users to join its growing community.
