CD Projekt, a leading video game developer, has clarified its position on the use of artificial intelligence (AI) in its upcoming projects. While the company acknowledges that AI can enhance certain production processes, it has chosen not to incorporate generative AI into The Witcher 4 or other in-development games. This decision highlights the company’s commitment to navigating the complexities of AI integration responsibly.
CD Projekt’s approach aligns with a broader industry trend where major companies are reevaluating the use of AI due to legal and ethical considerations. Unlike startups that might rapidly adopt new technologies, established firms like CD Projekt are taking a more measured stance to ensure that their innovations do not infringe on intellectual property rights or other legal frameworks.
Why Is CD Projekt Avoiding Generative AI?
CD Projekt’s joint CEO, Michał Nowakowski, explained that generative AI presents significant legal challenges.
“Gen AI, to be honest, is quite tricky when it comes to legal IP ownership and so on, and many other aspects.”
As a result, the company has decided not to implement generative AI in The Witcher 4 or other upcoming projects at this time.
What Are the Broader Implications for the Gaming Industry?
The concerns expressed by CD Projekt resonate with actions taken by other industry leaders.
“The introduction of AI can sometimes make it harder to show a developer has sufficient rights in using AI to create assets,”
Valve noted when rejecting a game featuring AI-generated art on Steam in 2023. This alignment indicates a shared apprehension about the legal implications of AI in creative work.
How Might CD Projekt Address AI Challenges in the Future?
Looking ahead, CD Projekt has established a team dedicated to exploring AI solutions, including the development of customized AI models.
“We may look at it,”
Nowakowski indicated, suggesting that the company remains open to incorporating generative AI once issues related to rights and ownership are adequately resolved. This planned approach ensures that any future AI integration will be both compliant and beneficial to the development process.
CD Projekt’s cautious approach to generative AI underscores the intricate balance between technological advancement and legal responsibilities. As the gaming industry navigates the complexities of AI integration, companies are prioritizing intellectual property rights and ethical considerations. Players and stakeholders will watch closely to see how these decisions shape the future of game development and the broader creative landscape.
