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Reading: China’s Satellite Networks Drive NTN and D2C Market Growth
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IoT

China’s Satellite Networks Drive NTN and D2C Market Growth

Highlights

  • China leads rapid satellite network expansion for NTN and D2C services.

  • Major networks include Spacesail, Guowang, and Honghu-3, with strong government support.

  • Domestic policies and technology advances restrict foreign market access and boost local innovation.

Kaan Demirel
Last updated: 24 September, 2025 - 10:19 am 10:19 am
Kaan Demirel 3 weeks ago
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China is stepping up its investments in space infrastructure, as both private and public sectors focus on new connectivity solutions spanning direct-to-cellular (D2C) and non-terrestrial networks (NTN). Advanced technologies including artificial intelligence, analytics, quantum computing, and research into 6G play a pivotal role in this expansion. The national commitment to technological research and satellite megaconstellations reflects a broader strategy for supporting economic development and emergency resilience. Chinese tech policy also favors the cultivation of a domestic ecosystem, often prioritizing local players over foreign competitors in this area. This approach seeks to leverage China’s large smartphone and IoT base by widening nationwide and international satellite coverage.

Contents
Government Initiatives Fuel Satellite ExpansionHow Do Mega-Constellations Impact Market Growth?Will Domestic Players Dominate China’s Satellite Sector?

When compared to earlier industry reports, recent developments indicate an accelerated deployment of satellite constellations and a sharper focus on proprietary Chinese networks like Spacesail, Guowang, and Honghu-3. Previous forecasts anticipated significant satellite growth, but current estimates suggest even faster market penetration, in part due to heightened government backing and technological advances. The emphasis on regulatory exclusivity and the strategic exclusion of foreign services remains consistent, while new figures highlight expanded targets not only for state-owned entities but emerging private companies as well.

Government Initiatives Fuel Satellite Expansion

The Chinese government’s initiatives, such as the Space Silk Road and New Infrastructure Policy, have injected considerable momentum into the NTN and D2C sectors. National programs are designed to integrate satellite capabilities into everyday communications, disaster management, and overseas travel. These efforts are supported by major projects including the Space-Ground Integrated Information Network Plan.

How Do Mega-Constellations Impact Market Growth?

LEO megaconstellations like Spacesail and Guowang are slated to significantly increase the number of operational satellites. According to projections, satellites in orbit could grow from 17,000 in 2025 to over 48,000 in 2032, with at least 35% attributed to major Chinese networks.

“What we’re seeing are opportunities in China’s space sector across a wide range of areas, including domestic commercial expansion in private and state-backed constellations, business opportunities in downstream applications, multi-application communication networks, and partnerships in adjacent technology areas,”

stated Rachel Kong of ABI Research.

Will Domestic Players Dominate China’s Satellite Sector?

Local enterprises such as Spacesail, China Satellite Network Group’s Guowang, and Hongqing Technology’s Honghu-3 are poised to lead China’s satellite market. Government backing continues to be a decisive factor, and regulatory conditions ensure that foreign providers have limited access.

“While the Chinese market shows growth potential supported by emerging mega-constellations, commercial opportunities are expected to be dominated by local players such as Spacesail, China Satellite Network Group’s Guowang, and the upcoming Hongqing Technology’s Honghu-3, which are largely supported by China Aerospace Science and Technology Corporation (CASC) as the market remains largely closed to foreign space services due to ongoing national security and regulatory requirements,”

added Kong.

Satellite-based services in China aim to improve network resilience for domestic users during outages, natural disasters, and travel beyond traditional coverage. The increasing constellation size is expected to broaden coverage to millions, with a forecast of up to 30 million users subscribing to D2C services by 2030. Collaborations among private, public, and sectoral stakeholders are expected to intensify, resulting in more investment, competition, and innovation within China’s satellite-based communications sector.

Continued growth in China’s satellite NTN and D2C markets is tied closely to government-driven infrastructure projects, the push for sovereignty in space services, and rapid adoption of advanced digital technologies. The current landscape emphasizes regulatory insulation and local development, which has effectively created substantial market opportunities for Chinese enterprises while keeping many foreign players at bay. Given the steep projected increase in satellite launches and the number of expected service subscribers, businesses involved in satellite technology and device manufacturing stand to benefit from these trends. Readers interested in the intersection of policy, technology, and global communications can look to China’s experience for insights on leveraging regulatory alignment and technological innovation to drive domestic market growth.

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Kaan Demirel
By Kaan Demirel
Kaan Demirel is a 28-year-old gaming enthusiast residing in Ankara. After graduating from the Statistics department of METU, he completed his master's degree in computer science. Kaan has a particular interest in strategy and simulation games and spends his free time playing competitive games and continuously learning new things about technology and game development. He is also interested in electric vehicles and cyber security. He works as a content editor at NewsLinker, where he leverages his passion for technology and gaming.
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