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Reading: Companies Focus on Data Quality Before Deploying Enterprise AI Solutions
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Companies Focus on Data Quality Before Deploying Enterprise AI Solutions

Highlights

  • Poor data quality remains a major obstacle to AI success in enterprises.

  • SENEN Group advocates for fixing data before building AI models.

  • Organizations observe stronger results when prioritizing data quality initiatives first.

Kaan Demirel
Last updated: 3 February, 2026 - 2:49 pm 2:49 pm
Kaan Demirel 1 hour ago
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Contents
Why Are Organizations Rethinking Their Approach to AI?How Is SENEN Group Guiding Companies Toward AI Readiness?What Steps Lead From Clean Data to Measurable AI Value?

As artificial intelligence becomes a central part of business strategy, organizations are scrutinizing the quality of their underlying data more carefully. Many companies are eager to embrace AI, but often overlook foundational challenges involving data reliability. Specialists warn that faulty or incomplete data can sabotage even the most ambitious AI initiatives, leading to wasted resources and missed opportunities. The shifting attitude emphasizes pragmatism over rapid experimentation, as executives recognize that measurable outcomes in AI depend on robust data infrastructure. Engaging experienced advisors has become a common first step for organizations aiming to leverage AI for business value.

Earlier reports on enterprise AI expansion highlighted an almost frenetic pursuit of innovation, where companies prioritized being first to deploy new models without giving equal consideration to readiness. Discussions largely revolved around pilot projects and experimentation stages, with less attention to foundational issues like data management or strategy formulation. Compared to those initial trends, the recent narrative suggests a more measured approach, with greater emphasis on operationalizing data, planning, and solid governance before scaling AI solutions. The evolving focus addresses the pitfalls observed in early enterprise AI adoption and underscores the necessity of strong data fundamentals.

Why Are Organizations Rethinking Their Approach to AI?

Executives and teams are reassessing their methods due to high costs and limited success from earlier attempts to deploy AI without adequate preparation. Industry analysis, such as Gartner’s estimate of $12.9 million in annual losses linked to poor data quality, serves as a wake-up call. This awareness is reflected in how companies now prioritize improvements in data before seeking out artificial intelligence tools and implementation partners.

How Is SENEN Group Guiding Companies Toward AI Readiness?

SENEN Group, led by CEO Ronnie Sheth, specializes in guiding clients along the data-to-AI journey. The company emphasizes that immediate efforts should focus on cleaning and structuring organizational data. Sheth explains,

“When companies like that come to us, the first course of order is really fixing their data.”

This practical approach is echoed by organizations that have progressed from basic data analytics to more sophisticated predictive and AI-driven strategies with SENEN Group’s assistance.

What Steps Lead From Clean Data to Measurable AI Value?

According to SENEN Group, organizations need to solidify their data foundation before adopting advanced AI models. Sheth adds,

“Once they fix their data, they can build as many AI models as they want, and they can have as many AI solutions as they want, and they will get accurate outputs because now they have a strong foundation.”

Case studies shared by the company illustrate a progression from data organization to advanced analytics, culminating in AI strategies tailored to specific business objectives.

Robust data ensures that AI models perform in line with expectations, minimizing the risk of errors or inefficiencies derived from inaccurate input. As more businesses follow a structured roadmap, the trend moves away from rushed AI adoption towards sustainable, value-driven solutions. This realistic approach supports both operational improvements and better decision making, which can make a significant financial impact by eliminating waste and capturing new opportunities. For organizations eager to integrate AI, focusing first on data quality — and seeking input from experienced partners — offers a more reliable path to success.

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Kaan Demirel
By Kaan Demirel
Kaan Demirel is a 28-year-old gaming enthusiast residing in Ankara. After graduating from the Statistics department of METU, he completed his master's degree in computer science. Kaan has a particular interest in strategy and simulation games and spends his free time playing competitive games and continuously learning new things about technology and game development. He is also interested in electric vehicles and cyber security. He works as a content editor at NewsLinker, where he leverages his passion for technology and gaming.
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