In an engaging exchange, entrepreneur Elon Musk has hinted at an imminent rise in earnings for content creators on the X platform, following critical remarks from prominent YouTube personality MrBeast. The conversation was sparked by a fan’s comment requesting MrBeast to post content on X, to which Musk chimed in with an encouraging “yeah”.
Musk’s Promise to Elevate Creator Income
During the promotional push for a new YouTube release, MrBeast voiced his concerns on X, stating that even a billion views wouldn’t cover the production costs of his elaborate videos. He expressed a willingness to experiment with X if the monetization becomes substantially rewarding. Weeks after this interaction, Musk announced through a tweet, potentially as a nod to the feedback from MrBeast and others, that X’s creator monetization was set for a substantial increase in the course of the year.
Influencers’ Scepticism and Platform Compensation Policies
Musk’s strategy to lure leading influencers, including MrBeast with his vast following, has been evident since he assumed leadership of the X platform. In 2022, he committed to offering better pay rates than those of competitors like YouTube, a claim met with doubt by the influencer community. Influential YouTubers like KSI and Logan Paul have openly discussed their reservations about X’s compensation capacity on public forums.
X’s current payment structure allows creators to keep up to 97% of the revenue generated from their content, post in-app purchase fees, with a $50,000 cap on lifetime earnings, after which the share reduces to 90%. Despite these terms, the practical income for creators remains ambiguous, especially with a noted decline in ad revenue across social media platforms, including X.
The potential for increased earnings on X might be met with enthusiasm, but creators are advised to diversify their revenue streams rather than rely solely on X. With these changes on the horizon, the platform’s commitment to creator compensation will be put to the test.
