Apple has introduced iOS 17.4 beta 1, which incorporates changes imposed by the Digital Markets Act (DMA) in the European Union, allowing users to sideload apps on their iPhones. The update includes revised developer agreements for the EU, outlining new financial terms and alternative commission rates.
Current Payment Structure Remains an Option
Developers in the EU have the option to retain the existing commission structure, which involves a 30% or 15% fee for digital transactions under the App Store Small Business Program, despite the introduction of sideloading capabilities.
Flexibility for Developers and Potential Pricing Implications
The flexibility to switch to direct app downloads via their own websites or third-party platforms is now available to developers, although Apple refers to these alternatives as app marketplaces. Nonetheless, a preliminary analysis suggests that the availability of sideloading may not result in cost savings for all applications within the European market.
The DMA aims to revolutionize the technological landscape in Europe, fostering competition and consumer protection. However, the anticipated economic benefits of sideloading are not guaranteed across the board.
For specific developers, it may be more advantageous to adhere to Apple’s traditional commission framework, which they have frequently criticized, rather than to embrace the new EU-specific contract.
