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Google Faces New FTC Complaint over Child Privacy and App Store Practices

Highlights

  • DCI filed an FTC complaint over Google’s Play Store and youth privacy.

  • Allegations center on deceptive app ratings and inadequate parental controls.

  • Ongoing debate highlights differences among privacy and advocacy groups.

Ethan Moreno
Last updated: 20 October, 2025 - 8:49 pm 8:49 pm
Ethan Moreno 3 hours ago
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Concerns about the digital safety of children and teenagers are resurfacing as the Digital Childhood Institute (DCI) formally complains to the Federal Trade Commission (FTC) regarding Google’s Play Store policies and data privacy for young users. The complaint alleges ongoing and widespread violations of child privacy laws and draws attention to the increasing involvement of nonprofit groups in tech regulation debates. Advocates are urging tech companies to take more decisive action, stating that regulatory gaps have left families struggling to maintain control over online interactions. New state laws requiring age verification and parental consent signal growing public interest in these issues.

Contents
What Has the Digital Childhood Institute Alleged Against Google?How Are Tech Companies Responding to Calls for Stronger Safeguards?How Do Privacy and Advocacy Groups Differ on Child Protection?

While Google previously settled a dispute with the FTC in 2014 over in-app purchases by children made without parental authorization, DCI’s current complaint introduces additional concerns. Unlike previous regulatory discussions, the latest filing accuses Google of failing to sufficiently screen and rate apps, with claims that apps such as Threesome, Kinkoo, and Hinge are presented as suitable for users as young as 17, despite developers setting age restrictions at 18. Recent agreements in several states prompted both Apple and Google to improve age verification methods, marking a shift toward privacy policy updates, yet DCI’s complaint suggests significant shortcomings remain, particularly surrounding app marketing and parental oversight.

What Has the Digital Childhood Institute Alleged Against Google?

The complaint centers on five primary allegations: knowingly marketing adult-oriented apps to minors, facilitating contentious contracts via the Play Store, routine breaches of the Children’s Online Privacy Protection Act (COPPA), charging for in-app purchases without explicit parental approval, and ending parental controls when a child turns 13. The DCI distinguishes Google’s reliance on automated survey ratings over human moderation, stating this approach fails to adequately protect young users. According to their submission, “widespread” COPPA violations persist, and past promises to protect children’s data have not been fully realized.

“Their age ratings were deceptive, and parental controls were riddled with loopholes,”

wrote DCI’s founder Melissa McKay, pointing out persistent gaps in app oversight and family protections.

How Are Tech Companies Responding to Calls for Stronger Safeguards?

Following increased pressure from advocacy groups, both Apple and Google have reportedly committed to new requirements in select states: verifying user ages, ensuring parental permission before minors download or purchase apps, and sharing minimal, privacy-focused age information with developers. DCI and allied organizations continue to push for these measures to be enacted nationwide, suggesting piecemeal adoption is not sufficient protection for families. Nevertheless, Google has not offered a public response to the latest complaint, and parents’ rights groups remain skeptical about long-term enforcement.

How Do Privacy and Advocacy Groups Differ on Child Protection?

The divide among online safety advocates is growing. Newer conservative-leaning organizations like DCI prioritize parental consent and greater restriction of potentially harmful content, while established privacy groups such as the Electronic Frontier Foundation or American Civil Liberties Union focus instead on maximizing user privacy, including for minors. Experts have raised concerns that some proposed laws could inadvertently curtail children’s access to information or infringe on their autonomy. Still, DCI and its supporters maintain that parents play a crucial role:

“Parents will finally have a real say before their children agree to complex contracts with trillion-dollar companies and enter digital spaces built for adults,”

the organization said in a recent blog post.

Nonprofit involvement in child digital safety has become more prominent, with recent years seeing more targeted legislation and high-profile hearings focused on regulating technology’s impacts on youth. While earlier news primarily highlighted inadequate consent methods and high rates of unauthorized purchases, the current debate encompasses not only commercial practices but also ideological concerns, such as exposure to content about gender identity and sexuality. This expansion indicates a wider range of stakeholder interests and intensifies the legal and cultural dimensions surrounding child safety in the digital sphere.

Families seeking to understand these ongoing disputes may benefit from staying informed about their options regarding control over their children’s app usage and digital privacy. It is important for parents to periodically check device parental settings and to keep up-to-date with new privacy features introduced by major platforms like Google Play. At the same time, broader advocacy and policy changes are underway, influencing both the scope and enforceability of digital child protections. Developments in this area underscore the tension between individual parental rights, adolescent privacy, and company accountability, a balance that is likely to remain at the forefront of technology discussions for the foreseeable future.

  • DCI filed an FTC complaint over Google’s Play Store and youth privacy.
  • Allegations center on deceptive app ratings and inadequate parental controls.
  • Ongoing debate highlights differences among privacy and advocacy groups.
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Ethan Moreno
By Ethan Moreno
Ethan Moreno, a 35-year-old California resident, is a media graduate. Recognized for his extensive media knowledge and sharp editing skills, Ethan is a passionate professional dedicated to improving the accuracy and quality of news. Specializing in digital media, Moreno keeps abreast of technology, science and new media trends to shape content strategies.
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