Honda is gearing up to showcase its commitment to a greener future with the unveiling of a new series of electric vehicles (EVs) at CES 2024. This marks a significant step in the automaker’s journey towards achieving carbon neutrality and transforming its product lineup to embrace zero-emission technology.
A Future Charged with Electric Dreams
In an ambitious move, Honda plans to introduce 30 electric models by 2030, with a global sales target of 2 million units. The unveiling at CES 2024, scheduled for January 9th, will give the world its first glimpse of this new EV series, representing a major pivot in Honda’s strategy towards sustainable mobility. The company’s ultimate goal is to reach 100% zero-emission automobile sales in North America by 2040, encompassing both battery electric and fuel cell electric powered models.
Teasing the Future of Mobility
So far, Honda has kept details about the new EV series under wraps, adding an element of intrigue and excitement to the upcoming reveal. The only hint available is a teaser image displaying the sleek rear section of a car, bathed in purple lighting and devoid of traditional features like tail lights or bumpers. This teaser epitomizes Honda’s approach to this launch – high on style and anticipation, leaving much to the imagination.
Honda’s Road to Electrification
Honda’s current electric lineup, though modest, sets the stage for this expansion. The Honda e city car, available in Europe and Asia, and the soon-to-arrive Prologue SUV in North America, along with the upcoming Acura ZDX, highlight Honda’s gradual shift to electrification. However, the journey has not been without its challenges, including the recent cancellation of plans for an affordable EV lineup with General Motors and a pause in operations by Cruise, GM’s autonomous unit, due to a pedestrian accident.
A Vision for an Electrified Society
At CES 2024, Honda aims to do more than just showcase new models. The event will be a platform for Honda’s top executives, including Global CEO Toshihiro Mibe and Global EVP Shinji Aoyama, to articulate the company’s vision for an electrified society. The press conference will be live-streamed, offering a global audience a chance to witness Honda’s transformative journey.
“The Power of Dreams – How We Move You”
Honda’s new Global Brand Slogan, “The Power of Dreams – How we move you,” encapsulates the company’s aspiration to create mobility solutions that transcend constraints and augment human capabilities. Through these innovations, Honda envisions becoming a driving force in advancing society.
In summary, Honda’s announcement at CES 2024 is not just about new vehicles; it represents a broader shift in the company’s ethos and operational focus. With its eyes firmly set on a sustainable and electrified future, Honda is poised to play a pivotal role in shaping the next era of mobility.
