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Reading: Identiv and InPlay Expand IoT with New BLE Smart Labels
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IoT

Identiv and InPlay Expand IoT with New BLE Smart Labels

Highlights

  • Identiv and InPlay team up for BLE smart labels aimed at logistics.

  • The labels will feature real-time tracking and multi-sensor capabilities.

  • Commercial availability is projected for late 2025 with affordable pricing.

Kaan Demirel
Last updated: 1 May, 2025 - 3:29 pm 3:29 pm
Kaan Demirel 4 weeks ago
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Identiv, Inc. and InPlay have teamed up to develop a range of new BLE-enabled smart labels intended for high-value logistics and cold-chain applications. As the market for Internet of Things (IoT) solutions continues to grow, companies are keen on improving their offerings in this competitive sector. Identiv, known for its RFID and BLE solutions, is collaborating with InPlay to tackle challenges in logistics, healthcare, and asset tracking with labels anticipated to hit the market by late 2025.

Contents
What Can the New Technology Offer?How Will Scalability Be Achieved?When Will These Innovations Be Available?

In past statements, similar partnerships have often focused on scalability and innovation as essential outcomes. Previous collaborations in the IoT space have prioritized addressing supply chain complexities, yet few have achieved the desired scalability at a reasonable cost. Identiv and InPlay’s venture could indirectly influence these earlier attempts, setting a new standard with their focus on efficient and secure BLE technology.

What Can the New Technology Offer?

The planned smart labels will incorporate InPlay’s IN100 NanoBeacon, known for its ultra-low-power functionality. The labels will feature active BLE broadcasting capabilities to enable real-time tracking. Additionally, these BLE-enabled devices are being designed to integrate with various sensors, adapting to unique logistical demands such as temperature, humidity, and motion monitoring. Moreover, improved encryption and authentication methods will bolster security.

How Will Scalability Be Achieved?

Scalability remains a key objective, with cost-effective production strategies anticipated to keep prices between $1–$2 per label at high volumes. Different factors, including battery life and sensor requirements, will determine the final pricing. The project aims to facilitate broad adoption across industries needing robust tracking solutions.

When Will These Innovations Be Available?

Scheduled for commercial release by late 2025, these smart labels are expected to enhance IoT capabilities significantly and cater to high-value use cases. With Identiv reinforcing real-time visibility and InPlay delivering adaptability, the joint effort promises improved solution accessibility and potentially redefines market expectations for BLE technology applications.

As Identiv and InPlay advance their collaboration, their commitment to bringing out innovative BLE-enabled smart labels stands poised to influence the broader IoT landscape. The initiative aims to address long-standing logistical challenges while keeping cost-efficiency in the forefront, a move that could inspire similar innovations from competitors in the IoT space. This approach will potentially drive the use of smart labels in critical sectors, adapting to a variety of applications efficiently.

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Kaan Demirel
By Kaan Demirel
Kaan Demirel is a 28-year-old gaming enthusiast residing in Ankara. After graduating from the Statistics department of METU, he completed his master's degree in computer science. Kaan has a particular interest in strategy and simulation games and spends his free time playing competitive games and continuously learning new things about technology and game development. He is also interested in electric vehicles and cyber security. He works as a content editor at NewsLinker, where he leverages his passion for technology and gaming.
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