Tesla is actively seeking new talent, as indicated by a promotional video showcasing the vibrant work culture at its Giga Berlin facility. The European factory, known for producing the Model Y, is Tesla’s second overseas automotive manufacturing plant.
Spotlight on Employee Satisfaction
The short video, approximately two and half minutes in length, shared on Tesla’s official manufacturing Twitter account, presents testimonials from various employees. They describe the fulfillment and opportunities available at Giga Berlin, portraying it as a place that rewards dedication and passion for one’s work.
Emphasis on Diversity and Team Spirit
Tesla’s commitment to a diverse workforce is evident in the video, with employees attesting to a culture of mutual respect and absence of discrimination. The term “Tesla Spirit” is introduced, encapsulating the unique ethos employees adopt as part of the company’s community.
The video serves as a recruitment tool, likely aiming to attract potential candidates to join the rapidly expanding production at Giga Berlin. The facility recently achieved a significant milestone, producing 5,000 Model Y vehicles weekly, with ambitions to expand further and innovate in battery technology.
Despite its successes, Giga Berlin faces scrutiny from environmental groups and lacks a collective bargaining agreement, which is monitored by IG Metall, Germany’s major union. Tesla, however, maintains that its approach to employee relations and problem-solving is efficient and beneficial for its workforce, according to Andre Thierig, the plant’s senior director of manufacturing.
