Bilgesu Erdem
In a surprising twist, the iPhone 15 series has been lagging in sales within its first 17 days in China compared to its predecessor, the iPhone 14, with a 4.5% drop. Despite the rapid depletion of iPhone 15 stock during pre-order days, it couldn’t surpass iPhone 14’s sales metrics from the same timeframe. This could be attributed to the broader decline in consumer spending in China. Furthermore, mismatches in supply for the Pro Max variant and a shorter pre-holiday shopping duration could be factors. For perspective, the iPhone 15 Pro Max saw a 14% dip, the Pro by 11%, and the base model by 8% in sales relative to their iPhone 14 counterparts.
Conversely, the United States paints a different picture. The initial nine days witnessed a robust demand, with double-digit increases in unit sales, especially for the Pro Max models. Experts are optimistic about a significant upgrade movement from iPhone 11 and 12 users.
Anticipating the New iPads: Fresh Specs and Potential Fixes
As Apple gears up to release its latest iPad models, the buzz around potential upgrades is palpable. The highlight is the possible introduction of the A16 Bionic chip for the 2023 iPad mini generation, a departure from earlier speculations of it housing the A17 Pro chip. This chipset, which powers the iPhone 14 Pro models, is expected to provide a substantial speed boost and GPU enhancement.
Addressing concerns from the past, Apple is reportedly addressing the “jelly scrolling” issue observed in the iPad mini 6, which was a refresh discrepancy when held in portrait mode. A potential solution could involve altering the screen assembly.
Additionally, enhancements to the iPad mini 7 could include a revamped camera system and a wider palette of color options. While exact specifications remain under wraps, there’s an air of anticipation for increased storage capacity, given the current base model’s limit of 64GB.
Apple’s products, while globally recognized, still see varied receptions across markets. The iPhone 15’s contrasting performance in China and the US underscores the intricate dynamics of consumer preferences and economic factors. On the other hand, the forthcoming iPad models, with their speculated upgrades, showcase Apple’s commitment to innovation and addressing user feedback. As the tech giant continues to navigate this complex market terrain, keeping a finger on the pulse of global consumer sentiments will be crucial.
