Classic cars have long captivated collectors, but the growing interest in sustainability and modern performance has sparked a new trend: turning vintage vehicles into electric masterpieces. Wealthy enthusiasts now seek ways to preserve automotive icons like the Porsche 911 while embracing electric power, merging tradition with technology. These conversions reflect not only a passion for engineering but also a broader desire to reconcile classic aesthetics with environmental awareness. As electrification surges in the automotive sector, converting high-value vintage cars has emerged as a niche yet expanding segment that appeals to those aiming to enjoy nostalgic driving without fossil fuel reliance.
Media discussions on electric conversions for classic vehicles have often centered around small workshops doing one-off customizations, usually for a local clientele. However, the scale and ambition of newer players like Everrati highlight a shift in this domain, with a stronger emphasis on brand identity and global clientele, particularly in the United States. Previous reports tended to focus on technical or cost barriers, while recent efforts demonstrate increasing market acceptance, with more high-profile clients and advanced components entering the process.
What Drives the Demand for Electric Classic Cars?
A blend of eco-consciousness and affection for timeless design motivates customers like Steve Rimmer, who invested close to $450,000 to transform his Porsche 911 (Type 964) RSR through Everrati Automotive. Everrati, established in 2019 by Justin Lunny, has recognized this market of individuals balancing a love for vintage cars with an interest in technology and clean energy. Many clients are swayed by the environmental values held by their families, further reinforcing demand for such specialized conversions.
How Does Everrati Stand Out in the Conversion Market?
While most conversion shops operate on a small scale, Everrati distinguishes itself with its bespoke approach and high-end engineering. The company, based in Britain’s Motorsport Valley and operating with fewer than 50 staff, leverages top-tier electric components such as Formula E motors and advanced silicon carbide inverters, components comparable to those used in the Aston Martin Valkyrie and Lotus Evija.
“They are the most power-dense motors available in the world,”
remarked CEO Justin Lunny, highlighting the technical pedigree of their builds.
Is the Market for Electric Conversions Expanding?
Everrati reports that about 80 percent of its business comes from the U.S., with high-profile clients in locations like the Hamptons and Nantucket choosing not only Porsches but also ambitious projects such as the Lamborghini LM002. The company recently moved part of its Porsche conversion production to Irvine, California, to meet stateside demand. Projects involve significant investment and customization, with each vehicle taking months and hundreds of thousands of dollars to deliver, underscoring the exclusivity and comprehensive nature of Everrati’s services.
Beyond customer projects, Everrati is weighing further growth, including the possibility of building original electric vehicles and entering business-to-business partnerships to supply powertrains for other electric luxury products, such as sports cars and boats. This strategy could diversify its revenue streams and establish Everrati as a supplier of advanced electric technology in multiple high-end mobility segments.
Classic-to-EV conversions appeal to a particular segment of collectors eager to combine heritage styling with sustainability. For readers considering this route, evaluating providers’ engineering capability, supply chain strength, and use of advanced components is essential for retaining both performance and long-term vehicle value. Additionally, as this market grows, luxury car owners might see increased resale interest and new opportunities as policy incentives evolve to support vehicle electrification globally.
- Everrati converts classic luxury cars like Porsches into bespoke electric vehicles.
- The U.S. makes up most of Everrati’s growing and affluent customer base.
- Top-tier motors and custom service drive Everrati’s position in this niche market.
