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Gaming

Rebellion CEO Shares How Studio Thrives During Gaming Slump

Highlights

  • Rebellion avoids layoffs through careful budgeting.

  • Focuses on smaller, high-quality game projects.

  • Balances sequels with experimental titles for stability.

Kaan Demirel
Last updated: 9 March, 2025 - 7:39 am 7:39 am
Kaan Demirel 2 months ago
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Rebellion, a renowned game development studio, has successfully navigated the turbulent waters of the gaming industry. Despite widespread layoffs following the Covid boom, the company remains stable and continues to produce popular titles. This resilience is attributed to strategic budgeting and a focus on creating quality games that have strong profit potential.

Contents
How Does Rebellion Manage Its Budgets?Why Choose Smaller Games Over Big Open Worlds?What is Rebellion’s Approach to Experimentation?How Does Rebellion Compare to Industry Trends?

In recent years, Rebellion has opted for smaller-scale projects rather than expansive open-world games. This approach not only aligns with their budgetary constraints but also reflects a preference for delivering well-crafted experiences to players. Their portfolio includes titles like Atomfall, Sniper Elite 5, and Zombie Army 4: Dead War, each demonstrating the studio’s commitment to quality.

Rebellion’s strategy differs from other studios that have struggled, highlighting their effective management and adaptability. By maintaining a balanced portfolio of sequels and experimental projects, they ensure both stability and innovation. This careful planning has allowed them to avoid the layoffs that have affected many peers in the industry.

How Does Rebellion Manage Its Budgets?

“We control our budgets carefully, ensuring that each project has a high chance of making a profit,” Kingsley stated.

The CEO emphasizes meticulous financial planning as a cornerstone of their success. By avoiding projects that require hundreds of millions of pounds, Rebellion maintains financial health and operational stability.

Why Choose Smaller Games Over Big Open Worlds?

Kingsley prefers focusing on smaller games that prioritize key player experiences over sheer size. “I prefer a small, really good game than a really big kind of game that isn’t focused down on what’s important for the player,” he explained.

What is Rebellion’s Approach to Experimentation?

Rebellion aims for a mix of sequels and experimental titles, roughly two-thirds sequels and one-third experiments. This balance allows them to innovate while maintaining job stability for their team members. The studio is cautious with experimentation to avoid frequent hiring and layoffs.

How Does Rebellion Compare to Industry Trends?

Rebellion’s emphasis on balanced budgets and focused game development contrasts with industry trends of larger, riskier projects. While many studios expand their scope, Rebellion remains committed to manageable, profitable ventures, ensuring long-term sustainability.

Rebellion’s approach demonstrates that careful financial management and a focus on quality can lead to success even in challenging times. Their strategy of balancing sequels with experimental projects not only fosters innovation but also provides job security in an unstable industry. Gamers can expect future titles that are both engaging and thoughtfully produced.

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Kaan Demirel
By Kaan Demirel
Kaan Demirel is a 28-year-old gaming enthusiast residing in Ankara. After graduating from the Statistics department of METU, he completed his master's degree in computer science. Kaan has a particular interest in strategy and simulation games and spends his free time playing competitive games and continuously learning new things about technology and game development. He is also interested in electric vehicles and cyber security. He works as a content editor at NewsLinker, where he leverages his passion for technology and gaming.
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