In celebration of the Chinese New Year, Tesla China has unveiled a series of promotional incentives aimed at enhancing the travel experience of its customers. These perks have been publicized via Tesla China’s official Weibo channel and include several appealing offers for current Tesla owners.
Vehicle Upgrade Promotion and Autopilot Trials
Tesla China is incentivizing vehicle upgrades by allowing customers to transfer Enhanced Autopilot (EAP) or Full Self-Driving (FSD) capabilities to a newly purchased Tesla at no additional cost. This offer is particularly compelling as it enables owners to maintain their cutting-edge driving technology when they decide to switch to a newer model. Moreover, Tesla is also granting a free 30-day EAP trial to its customers, highlighting the system’s potential to make New Year travels safer with its advanced driver-assist features.
Discounts and Free Supercharging for Holiday Travel
The promotion extends to a discount on the Cold Weather package for selected vehicles, further sweetening the deal for owners. To support long-distance travel during this festive period, Tesla China has also introduced the benefit of free Supercharging, contributing to a more convenient and economical travel experience for electric vehicle drivers.
Tesla China’s Enhanced Autopilot, which includes features such as Navigate on Autopilot, Auto Lane Change, Autopark, Summon, and Smart Summon, is showcased as a value-packed option for drivers. At half the cost of Full Self-Driving, EAP offers a comprehensive suite of features that come close to those of the FSD, sans the Autosteer on City Streets and Traffic Light and Stop Sign Control.
These New Year incentives are part of Tesla China’s broader strategy to boost interest and sales of its vehicles. They complement ongoing promotions, such as discounted premium paint options and offers for inventory Model Y units. Collectively, these initiatives are expected to contribute significantly to Tesla China’s sales performance this quarter.
Tesla China’s latest flurry of incentives presents an opportunity for Tesla enthusiasts and potential buyers to experience advanced Tesla features and rewards. These festive offerings could lead to increased adoption rates and a strong sales quarter for Tesla in China.