Tesla has unveiled its latest Supercharger station in Roswell, New Mexico, drawing inspiration from the town’s famed UFO history. This unique installation aims to merge cutting-edge electric vehicle charging technology with Roswell’s longstanding association with extraterrestrial lore. By doing so, Tesla seeks to enhance the charging experience and appeal to both local residents and tourists intrigued by the area’s mysterious past.
The new Supercharger aligns with Tesla’s strategy to create distinctive and memorable charging locations. Unlike traditional stations, this UFO-inspired design capitalizes on Roswell’s iconic status in UFO folklore, potentially attracting a niche market of visitors interested in both technology and the supernatural. This approach not only supports Tesla’s infrastructure expansion but also contributes to the local tourism industry by offering a unique landmark for electric vehicle owners to visit.
What inspired Tesla’s new Supercharger design?
The design of the new Supercharger is heavily influenced by the 1947 Roswell incident, where debris from a supposed UFO crash sparked enduring speculations about extraterrestrial life. Max de Zegher, Tesla’s Head of Charging for North America, stated:
Tesla wants to build a few Superchargers cool enough to be worthy of the trip itself.
— Max de Zegher (@MdeZegher)
By incorporating UFO-themed elements, Tesla pays homage to the historical event while creating an engaging environment for users. This thematic choice aims to make the charging process more enjoyable and memorable, distinguishing it from other Superchargers in the network.
How will the Supercharger enhance the Roswell community?
The introduction of Tesla’s Supercharger is expected to boost local tourism and economic activity in Roswell. With only eight charging stalls under the CyberCanopy, the station offers a convenient and visually appealing stop for electric vehicle owners traveling through the area. Additionally, the solar array integrated into the design underscores Tesla’s commitment to sustainable energy solutions, benefiting the community by promoting renewable energy use.
What are the features of the UFO-themed Supercharger?
The Supercharger station boasts eight charging stalls positioned beneath a CyberCanopy equipped with RGB lighting fixtures, creating a futuristic ambiance. A 20.88kW solar array provides a sustainable energy source, reducing the station’s environmental footprint. The strategic placement near the Whataburger on N Main St. ensures accessibility for both locals and visitors, offering a seamless charging experience that blends functionality with thematic design.
This innovative design marks a shift towards more personalized and engaging Supercharger locations. Tesla’s approach in Roswell may pave the way for future installations that reflect local culture and history, enhancing the overall appeal of the Supercharger network. By integrating unique themes and sustainable technologies, Tesla continues to lead in both electric vehicle infrastructure and design creativity.
