Tesla’s flagship vehicles, the Model S and Model X, have prompted speculation after recent sightings of their 2025 variants in California. Although both models dominated headlines in their earlier years, their current sales figures remain modest when compared with Tesla’s mainstream offerings. This limited output has contributed to ongoing discussions among automotive analysts about the relevance and future direction of these electric vehicles. Some industry observers suggest that Tesla’s decision to implement only minor changes indicates a cautious approach consistent with the brand’s evolving priorities and broader focus on higher-volume models.
Historically, updates to the Model S and Model X have involved significant design or performance upgrades, which sparked interest and lifted sales temporarily. This time, news reports and visual leaks point to changes that are subtle, particularly when compared to the recent overhauls seen on the Model 3 and Model Y. While other automakers often pursue bold redesigns to reignite consumer interest, Tesla’s strategy seems more conservative, perhaps to maintain continuity or limit investment in lower-volume lines. The incremental enhancements now being rolled out appear to align more closely with practical improvements rather than a shift in brand positioning.
What Do the Latest Model S and X Updates Reveal?
Images published online show that the exterior styling of the 2025 Model S and Model X remains largely unchanged. Notable additions include a front bumper camera, echoing features first seen on the Cybercab and incorporated recently into the new Model Y. The Model X will also receive updated 20-inch wheels and ambient interior lighting, while the Model S Plaid was spotted with a rear diffuser—these represent the most visible hardware changes.
Why Is Tesla Opting for Incremental Improvements?
Tesla’s leadership has addressed the rationale behind the limited updates. CEO Elon Musk has previously remarked,
“I mean, they’re very expensive, made in low volume. To be totally frank, we’re continuing to make them more for sentimental reasons than anything else. They’re really of minor importance to the future.”
Tesla seems content to maintain these models primarily for existing customers and as part of its broader portfolio, without aggressively pushing for increased sales.
How Do Company Executives View the Road Ahead?
VP of Vehicle Engineering Lars Moravy commented earlier this year,
“Just give it a minute. We’ll get there. The upgrade a couple of years ago was bigger than most people thought… we’ll give it some love later this year and make sure it gets a little bit…you know, with the stuff we’ve been putting in 3 and Y.”
His remarks suggest that while the focus continues to favor high-volume models, the S and X are set for selective technology upgrades, such as improved compatibility with Tesla’s Full Self-Driving suite.
Although Tesla’s commitment to the Model S and Model X remains steady, the limited scope of changes might not be enough to generate renewed demand. The company’s quarterly delivery data indicates that these vehicles are sold in small quantities compared to newer offerings like the Cybertruck. With improvements focusing mainly on integrating features that debuted in other Tesla models, such as enhanced cameras and lighting, this approach appears to prioritize sustaining current owners’ satisfaction over capturing new market share. Industry watchers will be keen to observe if this calculated strategy bolsters the longevity of these long-standing models or if it signals a gradual phase-out in the years to come. For buyers considering a Model S or X, updated hardware could provide improved technological experiences, especially in self-driving capabilities, even without major visual changes.
