Ubisoft is taking significant steps to safeguard its Assassin’s Creed Shadows development team from online abuse as the game’s release approaches. The studio is introducing comprehensive anti-harassment protocols aimed at shielding developers from negative social media reactions. This proactive approach reflects the growing challenges faced by game developers in maintaining a respectful and supportive work environment amidst intense public scrutiny.
Similar scenarios have unfolded in recent years, with other major game companies facing backlash and harassment directed at their staff. This protective strategy by Ubisoft echoes initiatives undertaken by industry peers to address the rising tide of online toxicity. The measures indicate a broader recognition of the need to support developers against the increasing prevalence of fan-driven harassment.
What Prompted Ubisoft to Implement Anti-Harassment Measures?
The backlash against Assassin’s Creed Shadows, particularly due to the inclusion of a Black samurai character, sparked concerns over developer safety. Persistent criticism and hostile interactions on social media platforms created a toxic environment, necessitating protective actions for the development team.
How Are Ubisoft’s New Policies Structured?
We’re advised not to post on social media that we work at Ubisoft to avoid harassment,” one employee told French site BFMTV
Ubisoft’s approach includes collaboration with Canada’s Communications Security Establishment to monitor and respond to targeted attacks swiftly. The company offers psychological and legal support to affected employees and has established a dedicated team to oversee social media activity and take necessary legal actions against harassment.
What Impacts Could These Measures Have on the Gaming Industry?
Unlike what we’ve had before, this is serious,” the source said.
These measures set a precedent for the industry, highlighting the importance of developer well-being in the face of online hostility. By prioritizing protective protocols, Ubisoft may influence other companies to adopt similar strategies, fostering a more respectful interaction between fans and creators.
Ubisoft’s implementation of anti-harassment strategies underscores a critical shift towards prioritizing the mental health and safety of game developers. As the gaming community continues to expand, addressing online toxicity is essential for fostering an inclusive and creative environment. These proactive measures not only protect individual team members but also contribute to a healthier industry standard, potentially reducing the incidence of harassment across the board.
