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What is AI21 Labs? What does it do?

Highlights

  • AI21 Labs, founded in 2017 in Tel Aviv, Israel, is a prominent player in the field of artificial intelligence, particularly in natural language processing (NLP). The company specializes in developing AI systems that can understand and generate human-like text, making significant contributions to the rapidly evolving landscape of generative AI and large language models (LLMs). […]
Samantha Reed
Last updated: 16 February, 2025 - 11:20 am 11:20 am
Samantha Reed 4 months ago
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AI21 Labs, founded in 2017 in Tel Aviv, Israel, is a prominent player in the field of artificial intelligence, particularly in natural language processing (NLP). The company specializes in developing AI systems that can understand and generate human-like text, making significant contributions to the rapidly evolving landscape of generative AI and large language models (LLMs). With a mission to empower businesses with advanced AI applications, AI21 Labs has become a leader in the AI industry through its innovative products and partnerships.

Contents
Who Is the CEO of AI21 Labs?How much is AI21 Labs worth?What Does AI21 Labs Do?How to Use AI21 Labs?What Are the Advantages of AI21 Labs?Is AI21 Labs a Free Application? Is AI21 public?AI21 Labs Web TrafficWho Partners with AI21 Labs?

Who Is the CEO of AI21 Labs?

AI21 Labs is co-led by its co-founders, Yoav Shoham and Ori Goshen, who serve as co-CEOs. Both founders bring a wealth of experience and expertise in AI and technology, guiding the company’s strategic direction and innovations. Their leadership has been instrumental in establishing AI21 Labs as a key player in the AI industry, fostering growth, and driving the development of cutting-edge AI technologies.

How much is AI21 Labs worth?

The company has raised a total of more than $350 million in multiple financing rounds from various investors, including $208 million in a Series C round and most recently $155 million in August 2024. With these, AI21 Labs is valued at approximately $1.4 billion. This valuation underscores the company’s rapid growth and position as a major player in the AI industry.

What Does AI21 Labs Do?

AI21 Labs specializes in the development of large language models and AI applications that enhance human language processing capabilities. The company’s flagship products include Jurassic-2, an advanced LLM, and Wordtune, an AI-based writing assistant that helps users refine and generate text with better context and clarity. AI21 Labs also offers AI21 Studio, a platform that allows developers to build custom AI applications using the company’s powerful language models. These products are designed to cater to a wide range of industries, from financial services to customer support, enabling businesses to harness the power of AI to improve efficiency and innovation.

How to Use AI21 Labs?

Using AI21 Labs’ tools and products is relatively straightforward, especially for developers and businesses looking to integrate AI into their operations. AI21 Studio provides an API that allows users to interact with the company’s language models. Developers can access these models to build applications that require advanced text generation, summarization, or natural language understanding. For individuals or organizations seeking to use Wordtune, the tool is available as a browser extension and can be integrated into everyday writing tasks, providing suggestions for improving text based on context and meaning.

Before using AI21’s API, you may want to see what it can do. For this, I did some experiments on AI21. I tried how the artificial intelligence model developed by AI21 works. First of all, I asked whether it understands Turkish, which is my mother tongue, and what it can do, and the answer was very good.

When I examine the interface in general, I can say that the appearance is quite similar to Chatgpt developed by Openai. But the outputs can tell us different things. First of all, I wanted to create a graph and asked if it could create a graph from the data I gave. Then I wrote prompt as follows.

Unfortunately, instead of creating a visual of the graph, it gave me Pyhton codes to create a graph:( Since I personally know Python, I can use these codes to create visuals, this is already quite easy, but for those who do not know the programming language, it would be difficult to do this, at this point I would like it to visually generate the graph and output it as output.

The next test will be to see the translation quality. For this, I add the following text and ask it to translate it into Turkish.

When I look at the result, yes, I can see that it converts, but if you ask if it is very good, I think it is not very good. I can say that it is behind compared to Chatgpt, Gemini or Claude 3.5. Apart from these, I wanted to create images, but I saw that it could not output images yet.

I also said that I was going on a 4 day holiday to Rome and asked AL21 to make a list of places to see and a day by day plan. The output was satisfactory. I think AI21 is ideal for simple tasks for now, but I feel that it needs a little more development for extensive tasks.

What Are the Advantages of AI21 Labs?

  • AI21 Labs’ models are specialized; instead of general-purpose models, they develop task-specific models optimized for particular applications.
  • Specialized models provide more accurate and reliable results, reduce the likelihood of errors, and increase the efficiency of AI-driven tasks.
  • AI21 Labs’ solutions offer flexibility and scalability; models can be used on-premises or in cloud-based platforms depending on the needs of businesses.
  • The partnership with Amazon Web Services (AWS) facilitates the seamless integration and deployment of AI models on secure and scalable infrastructures.

Is AI21 Labs a Free Application? Is AI21 public?

AI21 Labs operates primarily on a paid model, particularly for its enterprise solutions like AI21 Studio. While some tools, such as Wordtune, may offer free versions or limited features, full access to the company’s advanced models and APIs typically requires a subscription or payment plan. AI21 Labs is not a publicly traded company; it remains privately held, with investment primarily from venture capital and private investors.

AI21 Labs Web Traffic

In July 2024, AI21’s website attracted a total of 91,515 visits. The traffic distribution across different countries highlights significant regional interest. The United States led the chart with 18.93% of the total visits, followed by Mexico with 12.27%, Israel with 10.73%, India with 6.14%, and the United Kingdom with 5.00%. The remaining 46.93% of the traffic originated from other countries, reflecting AI21’s global reach and influence in the AI industry.

Who Partners with AI21 Labs?

AI21 Labs has established several strategic partnerships that enhance its offerings and reach. Notably, the company has partnered with Amazon Web Services (AWS) to integrate its language models into AWS’s Bedrock service. This partnership allows enterprises to deploy AI21’s advanced models within a secure and scalable environment, streamlining the development of AI-powered applications. Additionally, AI21 Labs collaborates with other tech giants and investors, including Google and Nvidia, further solidifying its position in the AI industry.

AI21 Labs stands out as a leading innovator in the AI field, particularly in the domain of natural language processing. With a strong leadership team, substantial financial backing, and a range of advanced AI products, the company is well-positioned to continue driving innovation in AI. Through strategic partnerships and a focus on specialized, task-specific models, AI21 Labs offers powerful tools that are both flexible and scalable, catering to a wide range of industries and applications. As the AI industry continues to evolve, AI21 Labs is likely to remain at the forefront, shaping the future of how businesses and individuals interact with AI-driven technologies.

 

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Samantha Reed
By Samantha Reed
Samantha Reed is a 40-year-old, New York-based technology and popular science editor with a degree in journalism. After beginning her career at various media outlets, her passion and area of expertise led her to a significant position at Newslinker. Specializing in tracking the latest developments in the world of technology and science, Samantha excels at presenting complex subjects in a clear and understandable manner to her readers. Through her work at Newslinker, she enlightens a knowledge-thirsty audience, highlighting the role of technology and science in our lives.
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