Technology NewsTechnology NewsTechnology News
  • Computing
  • AI
  • Robotics
  • Cybersecurity
  • Electric Vehicle
  • Wearables
  • Gaming
  • Space
Reading: 500 TikToks Were Analysed: Approximately 30 Per Cent Advertising
Share
Font ResizerAa
Technology NewsTechnology News
Font ResizerAa
Search
  • Computing
  • AI
  • Robotics
  • Cybersecurity
  • Electric Vehicle
  • Wearables
  • Gaming
  • Space
Follow US
  • Cookie Policy (EU)
  • Contact
  • About
© 2025 NEWSLINKER - Powered by LK SOFTWARE
Technology

500 TikToks Were Analysed: Approximately 30 Per Cent Advertising

Highlights

  • TikTok, the social media juggernaut, is rapidly transforming into a thriving e-commerce platform. With a steep increase in advertising and affiliate content, TikTok‘s business strategy raises questions about user experience and the app’s future direction. ContentsAdvertising Avalanche on TikTokThe Allure of the AffiliateUser Experience Under the MicroscopeA Deep Dive into Daily ConsumptionMethodology Behind the Madness […]
Bilgesu Erdem
Last updated: 26 February, 2024 - 2:17 pm 2:17 pm
Bilgesu Erdem 2 years ago
Share
SHARE

TikTok, the social media juggernaut, is rapidly transforming into a thriving e-commerce platform. With a steep increase in advertising and affiliate content, TikTok‘s business strategy raises questions about user experience and the app’s future direction.

Contents
Advertising Avalanche on TikTokThe Allure of the AffiliateUser Experience Under the MicroscopeA Deep Dive into Daily ConsumptionMethodology Behind the Madness

Advertising Avalanche on TikTok

An investigation by Insider reveals that TikTok users are bombarded with advertising content comparable to network television. Reporters who analyzed 500 TikToks each found that about 30% of the content consisted of various forms of advertisements. This includes traditional ads, sponsored content, affiliate links, self-promotion, and product reviews. The sheer volume of ads raises concerns about the impact on the user experience.

The Allure of the Affiliate

TikTok’s recent initiatives to monetize the platform have been significant. The introduction of TikTok Shop and an affiliate commission program allows creators to earn from product promotions. These changes reflect a shift towards e-commerce, reminiscent of Amazon’s early strategies.

User Experience Under the Microscope

Users have expressed frustration over the influx of ads, noting a disruption in their For You Page (FYP) experience. Many encounter ads every few videos, suggesting a strategic alteration in the algorithm favoring commercial content.

A Deep Dive into Daily Consumption

A separate study highlights the average time spent on TikTok by American Gen Z users, which is around 79 minutes per day. Adults also show a marked increase in usage, indicating TikTok’s growing influence across demographics. Amidst entertaining content, users encounter a barrage of product promotions and advertisements.

Methodology Behind the Madness

Two journalists embarked on a rigorous analysis of TikTok content, categorizing them into regular content, affiliate content, sponsored content, traditional ads, self-promotion, and product reviews. Despite TikTok’s secrecy about its algorithm, certain patterns emerged, suggesting how user interactions might influence the content shown.

TikTok’s aggressive push into e-commerce through advertising and affiliate programs marks a significant pivot in its business model. While it opens new revenue streams, it also challenges the balance between user enjoyment and commercial interests. The platform’s evolution from a social media app to a potent e-commerce player warrants close observation for its long-term impact on consumer behavior and digital marketing trends.

You can follow us on Youtube, Telegram, Facebook, Linkedin, Twitter ( X ), Mastodon and Bluesky

You Might Also Like

Meta Attracts AI Talent as Researchers Depart Rivals

Cloudflare Lets Websites Set Fees for AI-Crawling Bots

AT&T Launches Wireless Account Lock to Block SIM-Swapping Attacks

Netflix Streams Real-Time Space Missions With New NASA Partnership

US Authorities Target North Korean IT Worker Schemes and Make Arrest

Share This Article
Facebook Twitter Copy Link Print
By Bilgesu Erdem
Bilgesu graduated from Ankara University, Faculty of Communication, Department of Radio, Television and Cinema. After working as a reporter for various television channels and a newspaper, Bilgesu is currently working as a content editor at Newslinker. She loves technology and animals.
Previous Article Google to Delete Inactive Accounts Starting December 1
Next Article Nintendo’s Indie World event on 14 November

Stay Connected

6.2kLike
8kFollow
2.3kSubscribe
1.7kFollow

Latest News

Wordle Players Solve POPPY Puzzle Using Smart Strategies
Gaming
Blizzard Ends Warcraft Rumble Content, Shifts Focus to Maintenance
Gaming
ABB Launches New Robots and Updates IRB 1200 Series for Global Markets
AI Robotics
French Court Convicts Ubisoft Executives Over Workplace Harassment
Gaming
Newegg Offers $15 Discount on Mini PC with Gift Card Purchase
Computing
NEWSLINKER – your premier source for the latest updates in ai, robotics, electric vehicle, gaming, and technology. We are dedicated to bringing you the most accurate, timely, and engaging content from across these dynamic industries. Join us on our journey of discovery and stay informed in this ever-evolving digital age.

ARTIFICAL INTELLIGENCE

  • Can Artificial Intelligence Achieve Consciousness?
  • What is Artificial Intelligence (AI)?
  • How does Artificial Intelligence Work?
  • Will AI Take Over the World?
  • What Is OpenAI?
  • What is Artifical General Intelligence?

ELECTRIC VEHICLE

  • What is Electric Vehicle in Simple Words?
  • How do Electric Cars Work?
  • What is the Advantage and Disadvantage of Electric Cars?
  • Is Electric Car the Future?

RESEARCH

  • Robotics Market Research & Report
  • Everything you need to know about IoT
  • What Is Wearable Technology?
  • What is FANUC Robotics?
  • What is Anthropic AI?
Technology NewsTechnology News
Follow US
About Us   -  Cookie Policy   -   Contact

© 2025 NEWSLINKER. Powered by LK SOFTWARE
Welcome Back!

Sign in to your account

Register Lost your password?