Technology NewsTechnology NewsTechnology News
  • Computing
  • AI
  • Robotics
  • Cybersecurity
  • Electric Vehicle
  • Wearables
  • Gaming
  • Space
Reading: Meta Pushes Threads Promotion on Facebook Igniting User Backlash
Share
Font ResizerAa
Technology NewsTechnology News
Font ResizerAa
Search
  • Computing
  • AI
  • Robotics
  • Cybersecurity
  • Electric Vehicle
  • Wearables
  • Gaming
  • Space
Follow US
  • Cookie Policy (EU)
  • Contact
  • About
© 2025 NEWSLINKER - Powered by LK SOFTWARE
Technology

Meta Pushes Threads Promotion on Facebook Igniting User Backlash

Highlights

  • Meta, the social media giant, has recently intensified its promotion strategy for its relatively new application, Threads, aiming to revitalize its user engagement. The method? Cross-posting Threads content directly onto users’ Facebook feeds. While this might seem like a logical step considering Meta‘s past promotional strategies – inserting Instagram Reels into Facebook feed recommendations and […]
Bilgesu Erdem
Last updated: 26 February, 2024 - 2:17 pm 2:17 pm
Bilgesu Erdem 2 years ago
Share
SHARE

Meta, the social media giant, has recently intensified its promotion strategy for its relatively new application, Threads, aiming to revitalize its user engagement. The method? Cross-posting Threads content directly onto users’ Facebook feeds. While this might seem like a logical step considering Meta‘s past promotional strategies – inserting Instagram Reels into Facebook feed recommendations and allowing WhatsApp businesses to advertise on Facebook – this recent approach has sparked considerable controversy.

Contents
No Opt-Out Causes an OutcryMeta’s Response: Listening but Moving ForwardA Bumpy Road for Threads
Image Source: 1000 Logos

No Opt-Out Causes an Outcry

A distinguishing feature of this promotional move is the absence of an opt-out option for Threads cross-posting on Facebook. This decision has been met with backlash, especially from users who maintain distinct personas across different platforms. They argue that what they share on Threads might not be content they wish to broadcast to their Facebook audience.

For example, Threads users, such as Ami Berger, have openly expressed their discontent. Ami posted a screenshot of a Threads post visible on Instagram, captioning, “Let me opt out of these weird cross-platform ads. This will reduce engagement on Threads from people who have and want to keep it that way.”

Meta’s Response: Listening but Moving Forward

While Meta has acknowledged the concerns, their stance remains clear: the promotion of Threads on major platforms like Facebook and Instagram will continue. Their justification? To easily let users access the latest content from Threads. Moreover, they have hinted at their intention to utilize their vast app ecosystem to propel Threads into the limelight, an ambition earlier expressed by Mark Zuckerberg.

A Bumpy Road for Threads

Threads had a promising start, with a whopping 30 million sign-ups a day after its release. However, the glitter faded swiftly. Just a month later, the user count plummeted by a staggering 82%, and average engagement time shrank drastically from 19 minutes to a mere 3. Despite the recent uptick in activity, with the service feeling more lively and downloads increasing, Threads still seems to be in a challenging spot.

SimilarWeb’s recent report underscores this struggle. David Carr, Senior Insights Manager, noted a 40% dip in Threads usage on Android in the US, the platform’s largest market, between July and September.

Threads, with its unique offering, has potential. But as Meta pushes forward with its aggressive promotional strategy, the pivotal question remains: Will this move draw users in or push them further away? Time, coupled with user feedback, will shape the trajectory of Threads in the digital ecosystem.

You can follow us on Youtube, Telegram, Facebook, Linkedin, Twitter ( X ), Mastodon and Bluesky

You Might Also Like

Meta Attracts AI Talent as Researchers Depart Rivals

Cloudflare Lets Websites Set Fees for AI-Crawling Bots

AT&T Launches Wireless Account Lock to Block SIM-Swapping Attacks

Netflix Streams Real-Time Space Missions With New NASA Partnership

US Authorities Target North Korean IT Worker Schemes and Make Arrest

Share This Article
Facebook Twitter Copy Link Print
By Bilgesu Erdem
Bilgesu graduated from Ankara University, Faculty of Communication, Department of Radio, Television and Cinema. After working as a reporter for various television channels and a newspaper, Bilgesu is currently working as a content editor at Newslinker. She loves technology and animals.
Previous Article Alan Wake 2 Challenges PC Gamers with Mesh Shader Requirements
Next Article HomePod Enhances User Experience with Native YouTube Music Integration
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

6.2kLike
8kFollow
2.3kSubscribe
1.7kFollow

Latest News

Players Solve Wordle Puzzle as ATRIA Challenges Vocabulary Skills
Gaming
Google Expands Pixel Watch 4 Choices with New Colors and Sizes
Wearables
Dusty Robotics Upgrades FieldPrinter 2 with PMD Motion Control
Robotics
Wordle Players Tackle Challenging Saturday Puzzle with Mixed Results
Gaming
Amazon Cuts Garmin Fenix 7 Pro Price Ahead of Prime Day
Wearables
NEWSLINKER – your premier source for the latest updates in ai, robotics, electric vehicle, gaming, and technology. We are dedicated to bringing you the most accurate, timely, and engaging content from across these dynamic industries. Join us on our journey of discovery and stay informed in this ever-evolving digital age.

ARTIFICAL INTELLIGENCE

  • Can Artificial Intelligence Achieve Consciousness?
  • What is Artificial Intelligence (AI)?
  • How does Artificial Intelligence Work?
  • Will AI Take Over the World?
  • What Is OpenAI?
  • What is Artifical General Intelligence?

ELECTRIC VEHICLE

  • What is Electric Vehicle in Simple Words?
  • How do Electric Cars Work?
  • What is the Advantage and Disadvantage of Electric Cars?
  • Is Electric Car the Future?

RESEARCH

  • Robotics Market Research & Report
  • Everything you need to know about IoT
  • What Is Wearable Technology?
  • What is FANUC Robotics?
  • What is Anthropic AI?
Technology NewsTechnology News
Follow US
About Us   -  Cookie Policy   -   Contact

© 2025 NEWSLINKER. Powered by LK SOFTWARE
Welcome Back!

Sign in to your account

Register Lost your password?